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Cheryl Catterall

Moment Factory
Creative Director

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A Creative Director and Project Manager with 30 years of experience, leading multidisciplinary teams to deliver high-impact experiences through harmonious integration of digital and architectural design.
With a professional degree in architecture from the University of Waterloo and a certificate in set and costume design from the National Theatre School of Canada, Cheryl specializes in the integration of digital media as a responsive material to express the evolving nature of a given space. 
In her role as a Creative Director at Moment Factory, Cheryl is responsible for guiding the creative and technical teams, and ensuring the artistic integrity of every project. She shares her ideas and practices on Digital Placemaking in international conferences and panels.