Live Design International (LDI) 2023

Moment Factory’s credo - We Do It In Public - sets the tone for this provocative keynote that questions the role of digital technologies and media in the public realm and beyond. Cheryl Catterall and her team (re)imagine the city to be a place for people to participate in collective and memorable experiences. The building blocks of this approach unearth narratives that engage local culture, connect to physical features and movement patterns, and adapt multimedia technologies to the shifting realities of place.

Often positioned as an easy return on investment by building owners, this keynote proposes a shift in narrative that places digital canvases as multi-faceted value drivers that are part of a larger ecosystem. In doing this, you can increase the experiential value of the public realm, weaving content, creativity, technology and entertainment to foster people’s engagement, bringing unexpected moments of delight to the public, while driving unanticipated benefits for property owners and screen operators.

NOTE: This lunch/keynote is available exclusively to DSE Full Conference and LDI VIP Pass holders.